Legacy Initiative – 1 Iron

“How Will You Be Remembered” is a full service, multi-dimensional marketing
and advertising campaign that serves as a large brand umbrella for breaking down decades-old, negative, creepy perceptions that consumers have of funeral service, and replacing them with transformational and inspirational impressions that more truthfully reflect funeral service’s genuine concern for helping people at THE most di cult time in their lives – the loss of a loved one. The program focuses on these key objectives:

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Simply put, “How Will You Be Remembered” is the emotional and practical spark funeral service has been clamoring for – getting consumers to see you for who you really are and what you really do, restoring funeral home owners and practitioners’ pride in your profession and the difference you make in people’s lives, as well as once again increasing profit margins in the process.